Opening Day is a big deal in Cincinnati, it is home to the first MLB team after all. MSA Design creates a printed mailer to send to clients and close connections in celebration of the event. A unique theme is chosen each year, usually relevant to what is happening in the baseball world at the moment. The year prior focused on Strikes, Feuds, and Rivalries as it was coming off the MLB Lockdown. For this mailer, we wanted the piece to be a bit lighter in topic.

Step Up to the Plate is a mailer that encompasses the food culture in baseball stadiums across the nation. There is no denying that the fare served at stadiums has evolved throughout the years. First it was peanuts, hot dogs, and beer. Today we can order anything from uniquely dressed burgers to twenty-four inch quesadillas!

I had the pleasure of collaborating on this piece with the Graphics team at MSA. We were able to craft a mailer that held fun facts, history, and a story about the CEO when he served beer at Riverfront Stadium as a college student.

In 2023, this project was honored as a Gold Winner at the Davey Awards.